PHOTOGRAPHY

VIDEOGRAPHY

TEMPLATES

TONE OF VOICE

Given we take your passion seriously we never talk down.

We are on your level. Helpful, informative. Assured, Smart. Knowing. “In the club” (When you know you know).

We’re also logical. It’s in our name. So, we don’t go on. Well except when we should. Like when we talk about the nuances of roasts and life changing things like that.

Lastly a little wry ‘smart’ humour will also go a long way.

Most people drink coffee daily and there are many who have stepped up their pursuit of better cups by purchasing home espresso machines often running up to the thousands. And the grinder to match, the scales, the perfect cups. But they’re still buying roasted beans.

This is the final frontier.

For those who want to get to the next level. For those where a habit becomes a pursuit, a pastime becomes a passion and where perfection becomes an obsession.

We love these people and we’re here for them because we’re those people too.

FOCUSSES

Most people drink coffee daily and there are many who have stepped up their pursuit of better cups by purchasing home espresso machines often running up to the thousands. And the grinder to match, the scales, the perfect cups. But they’re still buying roasted beans.

This is the final frontier.

For those who want to get to the next level. For those where a habit becomes a pursuit, a pastime becomes a passion and where perfection becomes an obsession.

We love these people and we’re here for them because we’re those people too.