Design Elements
COLOURS
Black
HEX: #000000
RGB: 0 0 0
CMYK: 60 40 40 100
White
HEX: #FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Orange
HEX: #E3681B
RGB: 227 104 27
CMYK: 7 72 100 0
Dark Orange
HEX: #8E381E
RGB: 142 36 30
CMYK: 28 85 100 29
Grey
HEX: #585858
RGB: 88 88 88
CMYK: 63 55 54 29
Dark Grey
HEX: #282828
RGB: 40 40 40
CMYK: 71 65 64 68
PRIMARY
Black
HEX: #000000
RGB: 0 0 0
CMYK: 60 40 40 100
- Background for print and digital mediums.
- Text colour when on white background.
- Only excluded from documents.
White
HEX: #FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
- Background colour for documents.
- Primary text colour.
- Logo and icon colours when on a black, image or coloured background.
SECONDARY
Orange
HEX: #E3681B
RGB: 227 104 27
CMYK: 7 72 100 0
- Used for primary buttons.
- Sparing accent colour.
- Subtitle colour.
- Web link colour.
- Used in illustration/patterns.
Dark Orange
HEX: #8E381E
RGB: 142 36 30
CMYK: 28 85 100 29
- Used for secondary buttons.
- Sparing accent colour.
- Used in illustration/patterns.
Grey
HEX: #585858
RGB: 88 88 88
CMYK: 63 55 54 29
- Background option.
- Sparing accent colour.
- Used in illustration/patterns.
Dark Grey
HEX: #282828
RGB: 40 40 40
CMYK: 71 65 64 68
- Background option.
- Sparing accent colour.
- Used in illustration/patterns.
TYPOGRAPHY
HEADER
MONTSERRAT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
BODY
Inter
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
PRINT/DIGITAL SCALING
WEB SCALING
LOGOS
PRODUCT LOGO
This is the primary logo for Kaffelogic. This is the default logo that should be used on product, documents and general branding.
This logo is to exist only in the Primary and Secondary colours. No exceptions.
CORPORATE LOGO
This is the offset logo, this is only to be used on specified documents, not branding of physical products.
NANO 7 ICON
This is the illustrative logo for the Nano 7. This logo is to be used for profile images, merchandise and specific product branding.
This logo is never to be placed next to, or as a part of the master or offset logo.
LOGO SPACING
PRODUCT LOGO SPACING
- Minimum Size: Width: 6mm // 17px
CORPORATE LOGO SPACING
- Minimum Size: Width: 5mm // 14px
NANO 7 ICON SPACING
- Minimum Size: Width: 5mm // 14px
LOGO DO'S & DON'TS
DO'S
DONT'S
ICONS
Icons are used in conjunction with certain associated features or talking points. They are to be used in packaging, promotion content where able and website display.
They are to be placed above the feature text when there is ample room, or used in bullet point configuration when needing to be more condensed.
All icons are to be sized to the same cubic dimension.
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